Tuesday 11 May 2010


Out of Place Design
















My out of place design was based on the concept of motivational sayings in everyday places in order to inspire people as they wander outside. I built 3D letters from card in a playful and multi-sized format and placed them in South Shields fairground where I photographed them. The saying I used was 'life is a carousel' this meaning that you have ups and downs in your life and to keep on going when things are bad as you will soon have something to be positive about.

I am working on a couple more to complete the series if three.


Smudge Book











































































































Smudge was a group book project. Together we designed, wrote and made the book, it is a humorous and novelty limited edition book for adults. It is based on the true story found in an online article of an octopus that was found in a bottle in the ocean and was took to an aquarium to grown and was later returned to the ocean. Our story played on this fact but encompassed fictional thoughts and encounters of the octopus we named 'Smudge'. The cover and end pages were screen printed, and the final book is hardbound.

Made and designed by Sophie Murphy, Ryan McElderry, Holly Box, Sam Meachin and Tom Peet, 2009.


Imbalance

































This is an informative booklet which would be inserted into magazines and newspapers. It is an information booklet based on the imbalance of nuclear weapons in the world, it starts with the countries which have none like Japan and South Africa and the booklet ends with America, the country with the most (deliverable nuclear weapons). I used only typography to effectively communicate an aspect of each country regarding their weapons. For example shown above is the Russian Federation who have the largest stockpile of nuclear weapons, therefore I used a fold out page of stacked type to emphasise this message.

More and updated photographs will soon follow.

Woodland Branding









A logo for a logistics company, I emphasised the transportation aspect of the company by exchanging the 'L' in 'Woodland' for an arrow. The company has 10 sub-companies which are represented by the coloured circles.


Stationary


Barnardos CD Design
























































Barnardos set a live brief for a CD they were going to sell in their stores which featured readings of poems from the children they have helped in the past. The design had to be positive and attractive, therefore I used a child-like painting style with bright and quirky colours and designed a series that could be sold.


Fashion Branding










Branding of a London based fashion label. I used an abstract crown shape for the Logo which played on the required royal feel and expense of the line.


Stationary




Narc Magazine front cover and CD design























This was a live brief set last year for Narc Magazine's third year, the task was to design the front cover and a limited edition CD which would be on the cover. I decided to highlight the fact that it was Narc's birthday by using a mix of poppers and streamers to emphasise the celebration. I used cut out paper for the type and then photographed it in black and white.

Experimental CD designs


































Here are some alternative CD designs I played around with.